Leo Johns

Leo Johns is a writer, editor, and entrepreneur, building Spectral, a content studio for tech founders and investors. He also co-founded Cartel88, helping creators break into the music industry.

Welcome to Principle

Principle is an independent publication launched in October 2024 by Leo Johns. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows Principle to continue to exist. Thank you!

Where Stories and Innovation Meet

Discover a space where personal stories meet professional insights. This blog is a journey through tech, entrepreneurship, and everyday inspiration - crafted to spark thought and conversation.

"I think it was very convenient for us to divide the communication on the web, which is the result of PR activities, publicity, and something that comes almost exclusively from us – social media communication, for example.”

Nick Andreson